The Rolex GMT-Master II "Coke," with its instantly recognizable red and blue Pepsi bezel, holds a coveted place in horological history. Its production history is a fascinating blend of technological advancements, shifting market demands, and the enduring allure of a truly iconic design. Understanding this production, from the early iterations to the current models, requires exploring several key areas, including the evolution of the bezel, the legacy of the 16710, and the fluctuating market value of these highly sought-after watches.
The Evolution of the Rolex GMT II Coke Bezel:
The "Coke" moniker, referencing the Coca-Cola-inspired red and blue bi-directional rotating bezel, is perhaps the most defining characteristic of this GMT-Master II variant. The bezel itself wasn't always the perfect blend of red and blue we know today. Early iterations saw variations in the shade and saturation of the colors, with subtle differences reflecting changes in manufacturing techniques and materials over the years. These subtle variations are now highly sought after by collectors, contributing significantly to the value of certain models. The accuracy and precision of the bezel's markings, the sharpness of the color separation, and even the subtle aging of the aluminum insert all become crucial factors in determining a watch's collectibility and price.
The choice of aluminum for the bezel insert was deliberate. Aluminum offered a lightweight yet durable solution, perfectly suited to the demands of a tool watch designed for pilots. However, aluminum is susceptible to fading and scratching over time, and this patina adds to the character and charm of vintage pieces. The condition of the bezel, therefore, is a significant factor in determining the value of a Rolex GMT-Master II Coke, with pristine examples commanding significantly higher prices than those showing significant wear. The modern ceramic bezels, introduced in subsequent models, offer superior scratch resistance and color retention, but lack the vintage appeal of their aluminum predecessors.
The 16710 Rolex GMT Master II: A Legacy of Excellence:
The Rolex GMT-Master II reference 16710, often simply referred to as the "16710 Coke," occupies a particularly significant place in the history of the model. Produced from approximately 1988 to 2007, this reference represents a prolonged and successful run, establishing the design and features that would define the Coke for generations of enthusiasts. The 16710 Coke is characterized by its slightly larger case size compared to its predecessors, a more robust build, and the aforementioned aluminum bezel with its vibrant red and blue hues.
The 16710 also represents a period of transition for Rolex. While the brand maintained its commitment to quality and precision, there were subtle variations in production throughout its lifespan. These subtle differences, ranging from the type of lume used on the dial to minor adjustments in the case finishing, create a fascinating tapestry of variations within the 16710 lineage. Collectors meticulously study these nuances, leading to a significant variation in prices even within this single reference. The "Fat Lady," a nickname for certain early 16710 models with a slightly thicker case, is a prime example of this collector's obsession with detail.
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